NC Catalogue
Carry something worth carrying.
NC Catalogue is a curated house of South Asian fashion — five Movements, editorial coverage, a cross-brand cart. If your brand belongs here, the brief below is the first step.
////What you get
Editorial placement
Every brand that joins NC Catalogue is assigned to a Movement — one of five cultural arguments about South Asian fashion. You're not listed. You're placed. The Movements give buyers context that a generic category never could.
The cross-brand cart
Buyers build a single cart across multiple brands and check out with each directly. Your product sits alongside — not against — other labels in the house. The browse stays editorial; the buy stays yours.
No commission until the first sale
The NC Catalogue fee applies only when a buyer converts. You carry zero cost through the editorial review, the OAuth install, and the first month of listing. We earn when you earn.
////Who this is for
The brands that belong here.
NC Catalogue is selective. Not exclusionary — selective. The brands that fit are the ones that have already done the hard work of building something with a point of view.
- Independent fashion labels — no fast-fashion volumes, no white-label manufacturing.
- South Asian provenance or aesthetic — born from the subcontinent's cultural fabric, even if made elsewhere.
- Ready-to-ship inventory — we list what buyers can actually receive within a reasonable window.
- A brand story that holds — design coherence, original work, an identifiable point of view.
- Active online presence — a working store, inventory that syncs, imagery that represents the product honestly.
////How it works
Apply
Fill the brief below. We read every submission — tell us what the brand is and why it belongs in the catalogue.
Editorial review
NC reviews for design originality, cultural provenance, and readiness to ship internationally. The process runs on a two-week SLA.
Install and go live
Approved brands complete a one-click OAuth connection. Your products appear in the catalogue within 24 hours.
////Apply
Send your brief.
Fill in the details below. We read every submission — this isn't automated. If your brand is a fit, the editorial team will reach out within two weeks.
Timeline
Two-week editorial review
Commission
None until your first sale clears
Questions
naman@new-common.com////FAQ
Common questions.
What's the commission structure?
No commission during the editorial review period or the first month of listing. After that, NC takes a percentage of completed sales. The exact rate is confirmed in your onboarding brief.
Do I need a specific platform to apply?
The current catalogue integration runs on one platform's API. If your store runs on a different system, note that in your application — we're expanding integrations and want to hear from you regardless.
What's the editorial review process?
The NC editorial team reviews for design coherence, South Asian cultural provenance or aesthetic, and operational readiness (shipping, returns, live inventory). We look at your Instagram, your product imagery, and the brief you submit here. Brands that don't make the first review may be reconsidered in the next intake.
Can I list on other catalogues while I'm on NC?
Yes. NC Catalogue is non-exclusive. We don't require brands to leave other catalogues or sales channels. What we do require is that product data syncs reliably — dead links and stale prices break the editorial argument for everyone.
How long before I hear back?
Two weeks from the date of submission. If we need more from you, we'll reach out to the contact email in your application.