Contact & FAQ

When you find something you like and click 'Shop,' you're taken directly to the brand's own website. The purchase, payment, shipping, and returns are all handled by the brand. We simply help you discover them.

Movements are our curation framework: 5 cultural identities that connect Indian fashion to the movements that shaped it. Bambai Beats, Third Culture, Heritage Labs, Jo Hukm, and The Utilitarian. Every product is tagged with a Movement to help you explore fashion through a cultural lens.

Use the wardrobe feature (heart icon) to save products you love. Your wardrobe is session-based and lets you track pieces across multiple brands. No account needed.

You can browse prices in USD, INR, GBP, and AED using the currency selector in the navigation bar. Note that displayed prices are approximate conversions. The final price is determined by the brand at checkout.

Every brand on NEW////COMMON goes through a curation process. We look for design originality, quality of craft, cultural authenticity, and a compelling brand story. We're not a marketplace. We're a platform for brands we genuinely believe in.

Head to our Apply page to submit your brand for consideration. We review every application and look for brands that align with our movements and quality standards. The process takes 2-4 weeks.

Since we sync product data from our partner brands, there can occasionally be delays. If you find a broken link or incorrect information, let us know at hello@new-common.com and we'll fix it promptly.