The Utilitarian
Uncool
Anti-fashion brand rejecting performative culture in favor of comfort, honesty, and restraint. Clothing for India's vast climates and real, unbothered lives.
Brand Story
Anti-fashion brand rejecting performative culture in favor of comfort, honesty, and restraint. Clothing for India's vast climates and real, unbothered lives.
41 pieces
41 pieces match your filters
41 pieces match your filters
Uncool
Normalise Therapy
₹2,499
Uncool
Day By Day
₹2,499
