The Saim Story

Saim works out of Bombay, the founder's eye trained between there and Calcutta. A NIFT graduate who interned at Raghavendra Rathore and held a senior design seat at Anamika Khanna, the founder reads Indian costume as living vocabulary — the ganji, the ghoonghat, the topi reworked into unisex pieces made to order. Culture, here, is the cool: street ease carrying the weight of craft.