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NEWCOMMON

Jo Hukm

The garment is the occasion.

Handcraft at couture weight — worn for moments that outlast the room.

KOLKATA · HYDERABAD · SANTORINI · LAHAUL

Signature

Palette
court magenta + midnight + heirloom gold
Register
Couture-tier craft at couture price with ceremonial positioning; restraint (ITOH) AND maximalism (Perte de Go) both qualify
Price tier
Rs 10K+ (hero pieces 25K+)
Craft posture
Named-tradition handwoven OR credential-density hand-embroidery OR hand-welted
Place
Hyderabad atelier / Santorini commission / Phulia ITOH Lot 09