Carry something worth carrying.
New Common Catalogue is an edited house of South Asian fashion — five Movements, editorial coverage, a cross-brand cart. If your brand belongs here, the brief below is the first step.
What you get.
Editorial placement
Every brand that joins New Common Catalogue is assigned to a Movement — one of five cultural arguments about South Asian fashion. You're not listed. You're placed. The Movements give buyers context that a generic category never could.
The cross-brand cart
Buyers build a single cart across multiple brands and check out with each directly. Your product sits alongside — not against — other labels in the house. The browse stays editorial; the buy stays yours.
Built for international reach
New Common ships the discovery layer already wired for seven markets — India, the US, the UK, the UAE, Canada, Singapore, Germany — so your brand reaches global buyers without building that infrastructure yourself.
The brands that belong here.
New Common Catalogue is selective. Not exclusionary — selective. The brands that fit are the ones that have already done the hard work of building something with a point of view.
- Independent fashion labels — no fast-fashion volumes, no white-label manufacturing.
- South Asian provenance or aesthetic — born from the subcontinent's cultural fabric, even if made elsewhere.
- Ready-to-ship inventory — we list what buyers can actually receive within a reasonable window.
- A brand story that holds — design coherence, original work, an identifiable point of view.
- Active online presence — a working store, inventory that syncs, imagery that represents the product honestly.
How it works.
Apply
Fill the brief below. We read every submission — tell us what the brand is and why it belongs in the catalogue.
Editorial review
New Common reviews for design originality, cultural provenance, and readiness to ship internationally. The process takes two weeks.
Connect and go live
Approved brands complete a one-click store connection. Your products appear in the catalogue within 24 hours.
We read every submission. The editorial team reaches out within two weeks.
Send your brief.
Fill in the details below. We read every submission — this isn't automated. If your brand is a fit, the editorial team will reach out within two weeks.
////FAQ
Common questions.
Do I need a specific platform to apply?
The current catalogue integration runs on one platform's API. If your store runs on a different system, note that in your application — we're expanding integrations and want to hear from you regardless.
What's the editorial review process?
The New Common editorial team reviews for design coherence, South Asian cultural provenance or aesthetic, and operational readiness (shipping, returns, live inventory). We look at your Instagram, your product imagery, and the brief you submit here. Brands that don't make the first review may be reconsidered in the next intake.
Can I list on other catalogues while I'm on New Common?
Yes. New Common Catalogue is non-exclusive. We don't require brands to leave other catalogues or sales channels. What we do require is that product data syncs reliably — dead links and stale prices break the editorial argument for everyone.
How long before I hear back?
Two weeks from the date of submission. If we need more from you, we'll reach out to the contact email in your application.